This abridged video focuses on the development of an innovative web-based tool, Bridge to Benefits, which helps citizens understand and access the public work support programs for which they are eligible. The case hinges on a central management dilemma: how does a nonprofit secure financial capital to support ongoing operations of such a tool and enable ongoing improvements? Sustainability is a key challenge particularly in a nonprofit which does not take public funds or work with entities that could pay for the service. The full e-case on this topic is available at http://www.hubertproject.org/hubert-material/198/.